A Merlyn credit is the unit every AI action is billed in. Video costs 5 credits per second at 720p, so a 5 second clip is 25 credits. A 1K image is 3 credits, a caption is 1 credit, cloning a voice is 15 credits, and the initial brand scan that builds your brand memory is 50 credits. Plans include a monthly allowance from 300 credits at $29 per month up to 900 credits on Pro, which is 36 finished video clips or 300 images a month. Unused actions cost nothing, and you can buy extra credits at any time without changing plan.
Start for freeEach column is one way to spend a whole month of credits, not three things you get at once. Clips are 5 seconds at 720p and images are 1K.
| Plan | Credits a month | Video clips | Images | Brand scans |
|---|---|---|---|---|
| Premium $29 a month | 300 | 12 | 100 | 6 |
| Premium Plus $59 a month | 600 | 24 | 200 | 12 |
| Pro $89 a month | 900 | 36 | 300 | 18 |
| Business $299 a month | 3,000 | 120 | 1,000 | 60 |
These are the live rates Merlyn bills against, read straight from the product rather than copied into this page by hand.
Video is billed per second of finished footage, so a 5 second clip costs five times the rate below. Resolution is the main lever on price.
| Action | Charged | Credits |
|---|---|---|
| Mini model, 480p | per second | 2 |
| Fast model, 480p | per second | 2 |
| Standard model, 480p | per second | 3 |
| Fast model, 720p | per second | 4 |
| Standard model, 720p | per second | 5 |
| Standard model, 1080p | per second | 12 |
| Spokesperson video, 480p | per second | 2 |
| Spokesperson video, 720p | per second | 3 |
| Spokesperson video, 1080p | per second | 4 |
One charge per generated image. Canvas stills price by model, standalone image generation prices by output resolution.
| Action | Charged | Credits |
|---|---|---|
| Canvas image, standard model | per image | 1 |
| Canvas image, advanced model | per image | 2 |
| Image generation, 0.5K | per image | 2 |
| Image generation, 1K | per image | 3 |
| Image generation, 2K | per image | 5 |
| Image generation, 4K | per image | 7 |
| Avatar creation | per avatar | 3 |
| Spokesperson first frame | per frame | 2 |
Cloning is a one time charge per voice. Rendering is charged per script you turn into audio.
| Action | Charged | Credits |
|---|---|---|
| Voice clone | per voice | 15 |
| Text to speech render | per render | 30 |
| Speech to speech convert | per render | 30 |
The one time work of learning your brand. The first scan is what builds the memory every later generation draws on, and a rescan refreshes it when your business changes.
| Action | Charged | Credits |
|---|---|---|
| Brand scan, the initial learn | per scan | 50 |
| Brand rescan | per scan | 50 |
| Competitor scan | per scan | 50 |
| Competitor rescan | per scan | 15 |
| SEO rescan | per scan | 10 |
| Voice guide regenerate | per run | 15 |
Planning work. Writing a caption costs a single credit, so day to day publishing barely moves your balance.
| Action | Charged | Credits |
|---|---|---|
| Generate a 30 day calendar | per calendar | 30 |
| Regenerate the strategy | per run | 25 |
| Trending content ideas | per run | 5 |
| Regenerate one calendar day | per day | 1 |
| Caption generation | per caption | 1 |
One brand set up plus a month of publishing across five channels, priced on the rates above.
The scans are a one time cost, so from the second month the same output runs on 286 credits.
A credit is the single unit every AI action is billed in, so you never juggle separate quotas for video minutes, image counts, and word limits. Your plan includes a monthly allowance and each action draws down against it at a published rate: 1 credit for a caption, 3 for a 1K image, 5 per second of 720p video.
Video is billed by the second, so length and resolution set the price. At 720p the rate is 5 credits per second, which puts a 5 second clip at 25 credits. Dropping to 480p costs 3 credits per second and 1080p costs 12. A faster model at the same resolution costs less than the standard one.
Divide your plan's credits by the clip cost. A 5 second 720p clip is 25 credits, so 300 credits is 12 clips and 900 credits is 36. Shorter clips or a lower resolution stretch that further, and you can top up mid month without upgrading.
A full first month, including the one time brand and competitor scans, a 30 day calendar, 20 captions, 12 images, and 8 video clips, comes to 386 credits on the rates published on this page. Later months skip the scans, so the same output costs less.
No. Credits reset at the start of each billing cycle. If you know a month will be heavy you can buy extra credits on demand instead of moving up a plan, and those extras sit on top of your monthly allowance.
Yes. Rates track what the underlying AI models cost us, so they move when model pricing moves. This page reads the live rate sheet the product bills against rather than a copy, so what you see here is what you are charged today.
Looking for plan prices instead? See pricing
Turn a product or an idea into ad ready video without a shoot.
Posts the video rather than only making it.
Built for marketing rather than training.
Runs your organic channels, not just paid creative.
Ad creative plus the plan and the publishing around it.
The rates, and where a month of budget really goes.